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Our focus

Four of the most important and foundational components of any successful organization are their brand, their customers, their strategy and the ability to generate innovative ideas for continued growth. This is our focus and how we help our clients succeed.

Brand Development  Connecting the internal vision with the external brand expression.

Customer Insights  What the target audience is thinking, doing, and feeling about a brand.

Strategic Planning  Measurable objectives, insights, strategy, and tactics to achieve the desired outcome.

Ideation  Generating more ideas than imaginable through the creative use of stimulus and diversity of thought.

Our passion

We inspire our clients to think bigger, accomplish more and discover new opportunities. We consult with companies on solving their brand, marketing, and communication challenges. Our expertise is in strategic planning, branding, customer insights, and ideation. We're a small and independent firm that combines significant corporate and agency experience, which allows us to be nimble and results-driven (with just a dash of fun thrown in).

We cannot solve our problems with the same thinking we used when we created them.
— Albert Einstein
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our approach

 
 

 

Objective  It starts by defining what problem we are solving for - what success looks like and how it will be measured. We look at both your business and marketing objectives.

Investigate  This is where the insights part of insights-driven marketing solutions comes into play. To solve the challenge or capitalize on an opportunity, we need to know what information is needed. We identify where to find it and what research to conduct if it is not readily available.

Illuminate  We now conduct the research and develop the insights from the data. Here is where we find the facts, the nuances, and make new discoveries along the way.

Integrate  All the insights are brought together to tell the story, develop the plan, and provide a clear path to achieving our objective. The plan can be executed by your team or through our partner network which includes services such as social media, creative, public relations, digital solutions, business development, sponsorship sales, and event production.


our promise

Transparency is integral in how we operate. We do what we say, by when we say it. We treat your brand, time, and resources with the utmost respect. We are not here to be the heroes - that's your job and we do whatever we can to help make that happen, and make your experience with us a great one.