Meet your new team
What is a fractional CMO and do you need one?
Do you have big management and leadership needs but not the budget or time to hire all of them? Engaging us a your fractional CMO (Chief Marketing Officer) might be your answer for marketing, since a full-time executive level position is more than you need at this time.
As highly experienced executive level marketing professionals, we can step in on a contract basis to serve as your CMO. We can help your organization develop your strategy, manage your team and vendors, provide thought-leadership, and work alongside your staff as part of your organization.
What are the benefits of hiring a fractional CMO?
Specialized Expertise: Fractional CMOs often have diverse industry experience and a wide range of marketing skills. They can bring in specialized knowledge and expertise that may not be available within the company's existing marketing team.
Objective Perspective: Being an external resource, a fractional CMO can offer an unbiased and objective perspective on the company's marketing strategies and initiatives. This fresh outlook can lead to innovative ideas and improvements.
Flexibility: Companies can hire a fractional CMO for a specific project or a set period, making it easier to adapt to changing business needs and scaling marketing efforts up or down as required.
Strategic Planning: A fractional CMO can help the company develop a comprehensive marketing strategy aligned with business goals and market trends.
Leadership and Guidance: Fractional CMOs can provide leadership and guidance to the existing marketing team, and quickly adapt to being part of the senior leadership
Access to Networks: With their broad industry experience, fractional CMOs often have extensive networks and connections that can be beneficial for the company's marketing efforts, such as partnerships or collaborations.
Cost Effectiveness: They are fractional in that you only pay for the time they spend and do not come with the other associated costs of a full-time executive employee.
Knowledge Transfer: Fractional CMOs can share their knowledge and expertise with the in-house marketing team, leaving a positive impact even after their contract ends.
How it works
Let’s have a conversation. The first step is to understand your unique needs. Whether you are a start-up or your organization is going through some major transitional changes, the first step is to clearly understand your needs and how we can help align them with your strategy and budget.
Learn how we work, how we can help, and find the right type of arrangement that best fits your need.
From there we can determine the scope of responsibilities, lay out a plan on how much time is needed, and how we can integrate with your team.
Why Long & Short of It?
Unbiased and dedicated to your organization. We don’t work for a large agency - we work for you. When it comes to identifying resources and which agencies can best meet your need, we find the ones with the best solution, price, and cultural fit.
Our years of experience don’t just bring marketing know-how. As executive leaders, we know it takes more than just knowledge. We are comfortable working with the c-suite through to coaching the marketing teams, managing external agencies, while effectively navigating the complexities of unique organizational dynamics (some call that office politics).