We educate, engage, and inspire your audience.

Sue and Dean bring their extensive corporate and agency experience along with their high energy and interactive sessions to every speaking engagement.

Long & Short of It offer speaking engagements on key strategic topics to help your audience understand some of the foundational elements of marketing - the strategy, branding, and why your customers are buying from you (or why not). While there is a considerable amount of content on the tactical side of marketing, Sue and Dean clearly explain the more challenging aspects of what drives those tactics. Your audience will walk away with actionable information they can use right away.

Topics

  • Branding

    How you can make your brand strong

    Ask 100 people the meaning of the word “brand” and you may get 100 different answers ranging from their logo to the customer experience. A brand is what people feel about a product, service, or entire organization. Every employee and touchpoint are opportunities to amplify a brand. Defining the brand elements is the first step.

    Dean & Sue break it down, explain the components of a strong brand, and how to do it. Insightful, clear, fun, and your audience will walk away knowing how to create a strong brand.

  • Buying Journey

    Understand why your customers buy (or don’t buy) from you

    How do customers find a product or service? What triggered the need? What happened after the purchase and how does that impact future purchases?

    A customer journey map lays all of this out and more. We’ll walk through what it is, how to create one, and how to use it. See why so many companies are employing some version of this strategic approach that was born out of McKinsey research over 20 years ago and still proves to be one of the most powerful marketing tools out there.

  • Brainstorming

    How to generate hundreds of ideas

    If you are looking for true audience engagement, then this workshop on ideation will get the participation you are seeking. This session shows the art and science behind how to create ideas and provides take-home tools that anyone can use with their teams. It’s brainstorming on rocket fuel.

    Whether you are solving a challenge, developing a new product or service, or just need some fresh thinking, this session will show you how.

    And if you want to take it to the next level, then pair this session with the IdeaJournal.

For conference organizers:

The IdeaJournal

As a conference organizer, the IdeaJournal is an added value, a real differentiator, and potentially a time and money saver since it can be customized to have all your conference information in one book along with the ability to leverage a new sponsorship category with advertising space.