Ditto

We started with a logo in June 2022 as the only asset and a scheduled launch set for February 2023. The process began with the development of a brand platform and strategy.

Throughout the process we engaged and fully managed seven outside agencies encompassing expertise in design, photography, experiential, media, PR, social, and email. The fast pace, nimble environment, and building everything from scratch culminated in an incredible launch that coincided with New York Fashion Week. The revolutionary technology, that is Ditto, will forever change the landscape of sewing. Ditto is here now and has a solid foundation for continued growth.

Event results

  • 17 journalists representing 30 publications

  • Press release was picked up 274 times within 2 hours of release

  • Over 1,000 Instagram followers within the 1st 11 hours without any paid advertising

  • Over 600,000 people reached through the 7 influencers who attended the event

“I've been a Controller for almost 30 years in both private and public companies, and I admit that I was politely skeptical about the effectiveness of a fractional CMO. LASOI, as we have nicknamed them, is not a fractional anything. They are a whole marketing team squished into one firm with two voices. Sue & Dean have been a true operational partner to me and our executive team at every turn. In the past year of working with them, I've seen them shift their focus and tailor their services to our start-up's quick changing needs (and budget constraints) with ease. Their tag team execution beats any marketing dept. I've been associated with - and I've had the pleasure of working with some very good ones! Both principals are such an integral part of our management team that no team meeting feels complete without their representation. I highly recommend their services and would be happy to chat with anyone considering them.”

Colette Robinson, Head of Finance

About Ditto

Sewists have been tediously cutting, chalking, and pinning patterns since 1860. Available in stores March 2023, Ditto combines digital projection with powerful software to make patterns paperless, customizable, and adaptable to any body measurements - all in just a few clicks. As Fractional CMOs, Long & Short of It is the marketing department for this new start-up, a joint venture between JOANN and SVP Worldwide (SINGER®).