Relevance & Meaningfulness

We combine classic brand strategy with data and consumer insights to help tell your authentic brand story, which serves as the platform for creating great brand experiences for your customers.


What Is A Brand

A brand is the difference between tissues vs. Kleenex or sneakers vs. Nikes. A brand is not a logo. A brand is what people feel about your product, service, or entire organization. It's part rational, but also very emotional.  

Focus on being both meaningful and relevant to your target audience. Be authentic to your mission, vision, and values - in essence, do what you say. And do that consistently, all the time, across all channels. Every employee and every touch-point is an opportunity to either help promote and amplify your brand or slowly degrade it.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
— Warren Buffett

We can help you define your brand and show how to express it consistently across all touchpoints.


Components of a brand platform