Your brand has a voice. Use it.

You read something your team wrote and think:  this doesn’t sound like us.

It’s a common problem. The brand voice gets defined, documented, and shared—but not always used. And without consistency, your brand loses clarity and trust.

You’ve put in the work to write a voice, story, message, personality, positioning. It’s not fluff. It’s the foundation. And once it's in place, your brand should be ready to show up with confidence and consistency.

But even with a strong platform, the voice doesn’t always come through in practice. When it’s time to write—an email, a landing page, a social post—people fall back on their personal style. That’s when things get messy: one brand, many voices, and no consistency.

This isn’t about control; it’s about your brand being clear. Writing in the brand voice is a skill, and like any skill, it takes practice.

So how do you help your team write with one voice? Start with these:

• Use a checklist. Before anything goes live, run through a few basics. Does this sound like us? Would our audience recognize it? Is the tone right for the channel?

• Find an edit partner. Someone internal who understands the voice and can help keep things on track. Share drafts. Swap feedback. Bounce ideas around.

• Host a brand voice workshop. Get your team in a room and work through real examples together. Rewrite things, discuss tone, talk it out. It’s low pressure and high value—and yes, we can help with that if you want. 

When your brand voice shows up clearly and consistently, people start to trust it. And trust is what makes everything else such as marketing, sales, and hiring much easier. You’ve got the voice. Now make sure people hear it.