Know your customer

Not just who they are and what they do, but why they do it. The journey starts here.

Thinking.

Feeling.

Doing.

What triggers the need for a purchase? Is your brand top-of-mind? What research do they do? How do they decide what to buy? What is their experience? Will they be loyal customers?

These and so many more questions are uncovered about your product or service category. These insights are foundational to both your marketing and sales strategy.

  • A person writing with a red marker on a transparent surface with various words and sentences written in different colors, including blue and orange.

    Journey Map

    The core of it all. This is where we capture the thinking, doing, and feeling of the target audience. We map out every stage of the journey from the initial trigger through how they share their purchase experience. It is the anchor to the other components.

  • Two women sitting at a table in a dimly lit room with a blurred background and a glass of beverage with a red straw.

    Buying Persona

    A representation of the audience as it relates to buying the product (not their
    personal life) - knowing they like to paddleboard on the weekend is interesting, but not very helpful. These are created from the direct knowledge of the customer.

  • Group of diverse people seated in a casual meeting or discussion in a modern, well-lit office space with bookshelves and sticky notes on the wall.

    Decision Makers Map

    You won’t find this in most (if any) other journeys. We identify and show the different players who influence the decision making process across the journey, not just the decision maker. This is key to leveraging the messaging and channel delivery.

  • A person in a beige hoodie stands in Times Square at night, surrounded by bright digital billboards and neon lights, with yellow taxis and a few pedestrians in the background.

    Messaging & Channel Direction

    We uncover the most important points to convey for each target audience and the optimal channels for delivery. The messaging and channel direction are foundational to your advertising, communication, and media plans.