https://www.lasoi.com/points-of-view daily 0.75 2026-03-16 https://www.lasoi.com/points-of-view/when-brands-get-weird-or-go-quiet monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/6c0fe207-3bc2-41ce-abf1-a07c4f6ae395/Crocs.png Articles - When Brands Get Weird or Go Quiet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/give-your-brand-a-little-love-why-brand-check-ins-matter monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/856ff108-3f7a-4984-b084-b227bab4e411/Brand+Love+-+shamblen-studios-ciGwxgEihck-unsplash.jpg Articles - Give Your Brand a Little Love: Why Brand Check-Ins Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/back-to-marketing-basics-refocusing-your-strategy-for-the-year-ahead monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/48adb541-0b61-4c3c-9238-7a8946afbab7/hartono-creative-studio-iSMC8OhxN88-unsplash.jpg Articles - Back to Marketing Basics: Refocusing your strategy for the year ahead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/your-brand-is-built-between-campaigns monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/94b582a3-f79a-4e7a-a87b-8b19b6224477/Trader+Joes+dc89f5a67c063799.jpeg Articles - Your Brand is Built Between Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/what-were-you-thinking monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/3391771d-f7dd-4eb1-8e1e-83c262901911/oleg-ivanov-QZllr2IlsME-unsplash.jpg Articles - What Were You Thinking? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/the-rise-of-the-vibe-marketer monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/d3ae2c96-4cee-4111-9a71-fc0e114ab8ce/Vibe+-+vitaly-gariev-WbE4SEHbwrY-unsplash%5B13%5D.jpg Articles - The Rise of the Vibe Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/your-brand-has-a-voice-use-it monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/ef30dae6-b2a1-4cf8-b3da-6946360d670c/paymo-VG3ji6cIYk8-unsplash.jpg Articles - Your brand has a voice. Use it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/when-the-ask-isnt-the-answer monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/8ce7d2f8-b080-4dd6-a572-65be16afbe4f/jon-tyson-3FTRSVN0dkQ-unsplash.jpg Articles - When the ask, isn’t the answer. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/how-far-does-your-brand-experience-really-go monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/9cd7f9cb-7af8-410b-8e03-dbc5ad51947d/Uber+Chase.png Articles - How far does your brand experience go? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/im-sorry-dave-im-afraid-i-cant-do-that monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/9b63de1c-50bc-4198-8d6a-3cd6339e9e27/latest%3Fc Articles - “I’m sorry Dave. I’m afraid I can’t do that.” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/what-are-your-triggers monthly 0.5 2025-01-19 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/5bdfa1cd-5179-42c6-a6ea-986e38326ac4/Trigger+-+getty-images--u7BK9fFsKU-unsplash.jpg Articles - What Are Your Triggers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/is-your-company-fully-leveraging-your-marketing-department monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/0831592d-5fa7-457c-98af-42cc9e823c49/Fully+Leveraging+Marketing+claudio-schwarz-k39RGHmLoV8-unsplash.jpg Articles - Is your company fully leveraging your marketing department? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/trust-the-process monthly 0.5 2024-10-18 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/96a2392f-4a4f-46f9-b128-73f5b7ad3e2b/Trust+Process+greg-rakozy-oMpAz-DN-9I-unsplash%5B48%5D.jpg.jpeg Articles - Trust The Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/more-than-words-activating-your-mission-and-vision-statements monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/c63fcd01-ac88-416e-aad4-c9c60647019a/More+THan+Words.+nick-fewings-pIY6sz-texg-unsplash.jpg Articles - More than words. Activating your mission and vision statements. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/when-is-it-time-to-update-your-brand monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/a219d5f0-7804-4910-b4de-be114216f250/When+is+it+time+to+change+brand+-+ave-calvar-jAG4dKg10vE-unsplash.jpg Articles - When is it time to update your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/decoding-the-customer-journey-the-key-to-unlocking-sales monthly 0.5 2024-07-08 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/3a330894-69a5-41ec-9964-a9779f3dd651/Decoding+Customer+Journey.jpg Articles - Decoding the Customer Journey: The Key to Unlocking Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/brand-differentiation-is-critical- monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/eabaa3b2-45fb-4528-b6e9-a356fcf43bb3/rupert-britton-l37N7a1lL6w-unsplash.jpg Articles - Brand Differentiation is Critical. . . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/your-non-profit-board-give-or-get monthly 0.5 2024-05-21 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/207e4427-7121-48ea-8e10-6896ff7abfad/Board+Room+-+dylan-gillis-KdeqA3aTnBY-unsplash.jpg Articles - Your non-profit board. Give or get. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/craft-your-winning-strategy-mastering-the-art-of-strategic-planning monthly 0.5 2024-04-24 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/7034a99e-7066-4188-84fb-513b370c87ab/Craft+your+Winning+Strategy+melanie-deziel-fSWQPBxqClg-unsplash.jpg Articles - Craft Your Winning Strategy: Mastering the Art of Strategic Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/do-brands-have-a-gender monthly 0.5 2024-03-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/5597d5e0-051c-4a8a-abb7-b49ea00b6129/laura-chouette-i15o-H_C5UE-unsplash.jpg Articles - Do Brands Have a Gender? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/the-ikea-effect monthly 0.5 2024-03-16 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/775d55af-cb9b-4889-b51f-762e7bd3e28c/Ikea+semyon-borisov-KgVwQ5NpoLw-unsplash.jpg Articles - The IKEA Effect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/brands-evolve-does-your-brand-need-to monthly 0.5 2024-01-27 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/0cd74390-e9b2-45bb-bc0c-390d6b4fe8ab/bananarepublicentrance-780x1024.jpeg Articles - Brands evolve. Does your brand need to? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/ky5ab9uh9vr799giskpipqi7tejlyz monthly 0.5 2023-11-01 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/9bf79778-e285-4c2f-a0bc-26decf700fbe/vinicius-amnx-amano-XIX9uWVE_6k-unsplash%281%29.jpg Articles - Unleashing the Power of Diverse Minds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/whats-your-online-reputation monthly 0.5 2023-06-26 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/44d8a7e7-15cf-4f20-b302-2c5049a8f05a/Online%2BReputation%2Bkrakenimages-8RXmc8pLX_I-unsplash.jpg Articles - What’s your online reputation? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/v6527na4lecim1gcw22sjzty3j7tgu monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/ee6916e3-5f9a-4fdc-9bec-7fc5e3e9f2d7/Hoping+-+dayne-topkin-xdx5hIHGt4A-unsplash.jpg Articles - If you fail to plan, you are planning to fail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/give-your-customers-what-they-need-not-just-what-they-want monthly 0.5 2023-08-07 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/ca2b67ea-0d19-47dc-8da1-d729bbc911e4/Apple+Products+vista-wei-cV-LxT7k884-unsplash.jpg Articles - Give your customers what they need, not just what they want - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/what-is-a-fractional-cmo-and-do-you-need-one monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/0126264e-90c4-4518-adee-88853008f411/Fractional+CMO+austin-distel-rxpThOwuVgE-unsplash.jpg Articles - What is a fractional CMO? And do you need one? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/how-to-market-your-product monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/3d8f357b-ab02-4c60-8bef-1b06be3e0821/uday-mittal-bwKtz4YVtmA-unsplash.jpg Articles - How to market your product - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/your-brand-needs-to-be-emotional monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/90f90daf-20c4-4c70-9e2a-cbb86649ca87/Yeti+blake-carpenter-enDaxoMxqEw-unsplash.jpg Articles - Your brand needs to be emotional - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/know-your-target-audience monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/527f38a5-facd-41ec-8590-5127d00033ca/bewakoof-com-official-mG-HdjYiPtE-unsplash.jpg Articles - Know your target audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/2016/7/13/i-want-more-sales-is-not-a-plan monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/731e42ce-0663-435b-92ca-40ef9d121833/POS+clay-banks-E2HgkL3LaFE-unsplash.jpg Articles - More sales is not an objective - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/2020/3/12/your-employees-are-your-best-brand-asset monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/329d3c62-0fda-43ef-92b7-0e0c7c769004/Employees+alex-kotliarskyi-QBpZGqEMsKg-unsplash.jpg Articles - Your most important brand asset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/lessons-from-th-farmers-market monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/6b7b4a42-81f5-4b28-b9a7-75b353e18b80/fresh-tomato-market.jpg Articles - Lessons from the farmer’s market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/the-power-of-focusing monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/c3cfcac0-799b-47f6-b2de-effc0a5c60d7/Focus+chase-clark-dGqWUPPesrQ-unsplash.jpg Articles - The power of focusing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/brand-engagement monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/ae749fe2-eee5-4dc2-b718-da6cc16b41ea/Microphone+designecologist-hvgd0ygXuQQ-unsplash.jpg Articles - Brand engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/how-to-filter-and-organize-your-ideas monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/85e6f0a9-0ac4-4948-a8ad-8b90e13f1b40/So+Many+Ideas+-+Filter+Grid.png Articles - How to prioritize your ideas https://www.lasoi.com/points-of-view/the-customer-buying-journey monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/39e17377-8149-4ad5-8fd8-849540f1548c/Journey+matt-duncan-IUY_3DvM__w-unsplash.jpg Articles - The customer buying journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/interview monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/766049cc-8b26-4eba-9d46-75000db6305c/Notes+%26+glasses.jpg Articles - How to conduct a research interview Pretty Caucasian woman at the beach smiling at camera. https://www.lasoi.com/points-of-view/purpose-over-profit monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/5a131440-e97a-4be7-a290-ea11763062d9/breckenridge-ski-resort-crowd_Max+Ufberg+2-7-22.jpeg Articles - Purpose over profit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/2019/11/11/traditional-marketing-is-not-dead monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/e6312f15-e33e-4ed4-ad79-36777a84dd7b/Billboard+charlie-deets-fSF9Ymg6SlA-unsplash.jpg Articles - Traditional marketing is not dead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/the-one-thing monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/b2431e9a-598b-4257-afbf-9deed94b0f03/One+Finger+-+charles-deluvio-YJxAy2p_ZJ4-unsplash.jpg Articles - One Important Thing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/where-is-your-blue-ocean monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/8233496d-cd1d-4802-ad18-b441d2675900/Blue+Ocean.jpg Articles - Where is your blue ocean? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/cultivating-a-coveted-culture monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/7593029d-26e1-4ade-be79-e43ff92f00aa/Culture+hannah-busing-Zyx1bK9mqmA-unsplash.jpg Articles - 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story online can make all the difference. https://www.lasoi.com/points-of-view/2021/4/7/what-should-i-do-with-all-my-ideas monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/c1c3c416-2f3b-49a1-9b45-4ccd6bad9ba2/Confused+sherise-van-dyk-i2U4kgnOzX0-unsplash.jpg Articles - What should I do with all my ideas? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/2021/4/5/faqs-on-lampsoi monthly 0.5 2023-07-20 https://images.squarespace-cdn.com/content/v1/626ecbe0cd7cf353524a0cf8/9e3bb492-cef3-48e2-9b90-66470f7a7d78/Dean+%26+Sue+Rockhall.jpg Articles - FAQs on Long & Short of It - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lasoi.com/points-of-view/2021/3/1/consumer-decision-journey-101 monthly 0.5 2023-07-20 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