We often get asked about the meaning behind the name of our company.  

Although not the main reason, but when you meet us in person, you will see right away. Sue likes to say she is tiny and that Dean’s height is amplified when standing next to her. The cool thing is that we can both be working on a whiteboard at the same time.  

The main reason for our name is that we bring your brand story to life. We distill a lot of information into the most important answers you need for your business. We dig and find lots of data and then turn it into actionable insights. The ampersand also represents possibilities. Positive thinking. Not having to compromise.  

So - that's basically the long and short of it.

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Dean Ilijasic

dean@lasoi.com  |  216 570-1719

Sue Stabe

sue@lasoi.com  |  330 730-5648

Curious, energetic, and creative. Dean worked in financial services for over 20 years (he’s older than he likes to admit) with Visa, American Express, and JPMorgan Chase. After living everywhere from San Francisco to Washington D.C., it was KeyBank that brought him to Cleveland. He left the fun world of banking for Cleveland’s largest marketing agency, serving as Chief Strategy Officer for 3 years. Dean brings his extensive senior leadership background along with expertise in marketing, strategic planning, business development, and innovation. Dean donates his time by serving on the board of the Cleveland International Film Festival and advisory board member with Values In Action.

Myers-Briggs: INTP (Thinker)

Sign: Sagittarius (optimistic, funny, generous)

First Concert: The Who (Sun Devil Stadium, 1983)

Inquisitive and perceptive. Two of Sue’s most often asked questions are “why?” or “tell me more.” Though still younger than Dean, Sue spent more than 20 years driving business by leveraging insights. Though KeyBank is where Sue and Dean met, her career includes work with top consumer and B2B brands. Her experience is vast and includes product development, brand health, decision journeys, and ideation. Along with her research skills, Sue brings an ability to lead and mentor that helped her build high-performing insights teams for KeyBank, American Greetings, Malone Advertising and Adcom. Sue donates her time by serving on the board of the JD Breast Cancer Foundation.

Myers-Briggs: ENTJ (Executive)

Sign: Aries (eager, dynamic, competitive)

First Concert: Michael Stanley Band (Blossom, 1980)