Insightful & Actionable

Research is the foundation for everything we do. The methodology will come from the best combination of either qualitative and/or quantitative research based on what is needed to solve the challenge. Hint: it's not always a focus group.

 

philosophy

Gathering data is just the start. You will never get just charts, graphs, numbers, or transcripts - we won't just plop that on your desk and wish you luck. It's our job to weave the story together, find the interconnections, and tease out the true learnings, the insights. And we don't stop there, we will actually provide you with our recommendations, tell you what we think you should do or the approach you should take based on the insights. We will never be afraid to provide you with our opinion.

The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.
— Malcolm Gladwell, Blink

METHODOLoGIES & deliverables

We’ve conducted projects using just about any method you can think of including:

Methodologies (how we do it)

  • Focus Groups
  • In-depth interviews
  • Surveys
  • Shop-alongs
  • Ethnographic research

Deliverables (what you get)

  • Decision journeys
  • Brand awareness & perception studies
  • Personas & media habits
  • Customer satisfaction
  • Attitude & usage studies
  • Customized research